Mansplained for Men

For way too long, skincare has been stigmatized as something men don't do. They take care of themselves mentally and physically, but ignore their most important feature - their face. So, we developed a campaign for Lumin that makes guys ask themselves, ‘Wait, why don't I use skincare? This is stupid.’ Mansplained for Men over-explains something they all should already understand— washing and moisturizing their faces.