The Dejargonator
We de-jargoned jargon, by re-jargoning it into an entertaining explainer series. To help people understand confusing terms on their terms we allowed users to choose what type of explanation of a complicated subject was best suited for them..
Each term in our series was explained by 2 separate analogies viewers could choose from.
Work created for AAA
Creative Directors: Rob Lewis, Brock Johnson
Copywriter: Brock Johnson
Director: Rob Lewis
Creative team: Jacob Glazier, Boston Heath