Contextual marketing for the modern world.

To break through to consumers on the Amazon shopping feed, we decided to break through their existing Amazon shopping experience. Literally. And the best part about it, is we did it with cats and dogs. Against Amazon’s recommendation we mimicked a standard shopping tile, then had dogs and cats enter frame to disrupt the elements of the tile and surprise consumers. Our ads outpaced all other ads in the same test by nearly 10%, and were hailed as a shining example of success by Amazon, opening up new opportunities for our client with the platform.