Using the power of advertising to fight childhood obesity
The Partnership for a Healthier America wanted us to build an ad campaign to fight childhood obesity. Instead, we built an entire brand. From scratch. Putting the power of advertising behind Fruits & Veggies ‘FNV’ shamelessly markets to kids in the same way that processed food companies have for years. And instead of allowing our consumer to see right through our strategy, we wear it on our sleeves.
CASE STUDY
Which celebrity would get you to eat your veggies?
We even created tv and social videos to encourage kids to encourage new celebrities to join the cause.
Work created for Partnership for a Healthier America
Executive Creative Director: Noah Clark
Creative Director: Pat Horn
ACD-Art Director: Rob Lewis
ACD-Copywriters: Ari Levi, Brock Johnson