A limited time product immortalized forever on the flesh of its fans.

Voodoo Ranger literally branded their fans in honor of a limited edition beer, Juicifer IPA. Partnering with a tattoo shop (appropriately named Little Black Church) to reinterpret the brand’s skeleton mascot, the four Juicifer-inspired tattoos were revealed in an Instagram video series named “Skin & Bones,” that promoted a contest for fans to win the permanent art. Over 600 people signed up to get the tattoos, and four “lucky” winners traveled from all over the US to New Belgium’s satellite taproom, to bid their naked flesh goodbye one final time. A temporary IPA worthy of permanence? Apparently so