One day only pop up shop

After watching our fans clamor for every fake product we posted on the Chili’s Instagram feed, we knew launching a lifestyle store would be an instant hit. But with a lot of brands playing in this territory it needed to be a little more special. Working with Chili's PR team, we made an ultra-exclusive, one day only, Cyber-Monday pop up shop that sold a limited amount of the most sought after and storied Chili's swag. The effort garnered 110m. potential impressions, 47K engagements, and got picked up by 19 unique media outlets including Food & Wine Magazine, Fast Company, Elite Daily, and Adage to name a few.